The Cameo^® apple variety has been in commercial production since 1998 and is now reaching the primary growth phase of its life cycle. The Cameo Apple Marketing Association (CAMA) has a retail marketing program that makes introducing American Cameo apples to your variety mix a profitable venture today and tomorrow.

Apples, like all products, live by a product life cycle. Since all varieties are at different places on the apple lifecycle, each must be handled with a different strategy at retail. For Cameo, that means more frequent promotions, aggressive merchandising and year- round stocking.

Smart retailers realize incremental growth in the apple category is generated by new varieties. But, with several new varieties available, why should you choose Cameo? The reason is simple. Cameo has natural characteristics distinguishing it from all other apples:

• Large size equals large profits.
  • Cameo naturally tends to peak on the larger sizes —72s, 80s, 88s — which translates to more ring and more profit.
    
• Cameo has best-in-class storage characteristics.
  • Year-round availability without changes to its flavor profile or dramatic pressure fluctuations means greater efficiencies.
    
• Cameo ranks tops in the area that matters most—taste!
  • Research shows consumers rate Cameo as having the best taste of the varietals.
    
• Cameos sourced from Cameo Apple Marketing Association (CAMA) member shippers have some of the highest pressure standards in the industry — most Cameos from CAMA packers are shipped at 18 lbs.

CAMA has a complete varietal introduction program designed to give you the tools to build a profitable and effective Cameo program. Whether you are introducing Cameo for the first time or want to take your existing program to the next level, CAMA makes it easy and profitable. We believe in the value of partnerships, and we’ll partner with you to build this new variety for incremental dollars.